Business & Leadership Series: Jade Alberts Unpacks the Truth Behind Business Ownership
It was an inspiring and enlightening evening as we welcomed Jade Alberts to our Business & Leadership Series. Known for his down-to-earth honesty and deep commitment to supporting Canadian entrepreneurs, Jade led a candid discussion that cut through the noise and spoke directly to the heart of business ownership.
For those who may not know him, Jade Alberts is the founder of Peer Guidance, a Calgary-based company that mentors and invests in early-stage startups. But beyond the titles and accolades, Jade is a passionate storyteller, a connector, and someone who truly believes in the power of community. Through his popular video podcast, “Telling It Like It Is,” Jade has become a trusted voice in the entrepreneurial space—someone who doesn’t shy away from sharing the messy, unfiltered realities of building a business.
During his talk, Jade set out to challenge some of the most common myths around entrepreneurship—like the idea that you need tons of money to get started, that you have to do it all alone, or that failure means you’re not cut out for it. With humour, vulnerability, and plenty of real-life examples, he reminded us that every great business starts with courage, not perfection. He encouraged attendees to focus on starting small, staying consistent, and surrounding themselves with people who believe in their vision.
Jade’s session wasn’t just informative—it was affirming. Whether you’re just thinking about starting a business, in the thick of it, or recovering from a misstep, his words resonated deeply. Participants shared their own experiences, asked thoughtful questions, and left feeling not only more confident but also more connected.
In a world that often glamorizes hustle culture and overnight success, Jade brought us back to the basics: clarity, community, and care.
We are so grateful to Jade Alberts for spending the evening with us and for reminding us that leadership isn’t about having all the answers—it’s about showing up, being honest, and helping others rise with you.
