Amina Moussa shares her business secrets.
We are grateful to the Edmonton Community Foundation for sponsoring the stories of Black Muslim businesswomen. This is the second part of a two-magazine series where we feature businesswomen on 118 Avenue. Amina Moussa has held her business for over fifteen years.
Tell us a little about yourself and your business.
Hello, my name is Amina Moussa. I have been a shop owner for the past 15 years in Edmonton. My shop, Koss Boutique, caters to traditional African products, from organic powders to conventional perfume oils.
How did you get into the business?
I started my business to fill that void I had in my paid career. There was minimal opportunity for me to use my skills or develop further. Later, when my children became older is when i took the leap into pursuing something I felt passionate about.
Why business? How did you choose what to sell? Is business good?
I’ve always been an entrepreneur at heart. I remember selling gum at school in my early teens for money on the side. If you had told me then that I would be a shop owner in the future, I wouldn’t have believed you.
What is it like having a store on 118 Street? Is it safe? Are people fair?
118 Street in Edmonton has plenty of business opportunities. Various immigrant shop owners start their businesses here because of the tight-knit African community we have. We care for our community, the streets are safe, and people are fair.
Did the pandemic affect you in any way? Would you say you have recovered from the effects of the pandemic?
The pandemic has not been without challenges. Many businesses had no choice but to close down. We haven’t 100% recovered, but we are very fortunate to be here still.
How do you market?
On social media like Instagram, Tiktok and Snapchat. We also have a website where we sell a couple of popular things.
Would you encourage people to get into the business?
Yes, I think it’s definitely challenging, but once you understand and learn from experience, it’s truly the best. I enjoy getting to know all the customers and meeting people from different countries.
Do you find time to read? What was the last book you read?
Yes, I read at least 30 minutes before bed most nights. I enjoy getting inspiration from different novels, and it helps me relax. Currently, I am reading “The Most Powerful Women in the Room is You“ by Lydia Fenet.
Share with us a word of wisdom from business or faith.
Nothing good in life comes easy, and if you truly work hard and continue to strive for what you believe in, good things will come your way. Patience is key and it will take time but don’t give up and continue to work for what you want.
