As Canada awaits the spring thaw, a surge in entrepreneurial spirit is brewing, with 59% of Canadians aspiring to start their own business, according to the annual RBC Small Business Poll. This optimism is evident despite economic headwinds, including trade tensions, inflation, and a weakened dollar. Ontario leads the way, with 68% of adult respondents eager to own a business, followed by the Atlantic provinces at 62%, and Alberta, Manitoba, and Saskatchewan tied at 60%.
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The RBC Small Business Poll, conducted online by Ipsos Canada, reveals that eight in 10 Canadians believe small business ownership is a viable way to earn a living today. The survey also found that those who already own a business are optimistic about growth, with six in ten having adjusted their business strategy in the past year due to market volatility and the adoption of new technologies like AI.
